Meetings and the Impact of Collaboration on Business Performance-Challenges and Solutions

Collaboration is the secret sauce that drives business productivity, growth and profitability. People collaborate when they work together and pool their intelligence to solve complex problems. In these situations, solutions emerge from the process of collaboration. The better the quality of the process and the higher the engagement of the participants and in most cases, the better the solution.
The trick is how to make collaboration work effectively. That’s where we believe that our color coded universal common language for collaboration and the 4D-i and Smarter Meetings tools come in as enablers for people who think differently to work together better.
First, here are two useful pieces on collaboration:
Meetings Around the World: The Impact of Collaboration on Business Performance is a white paper that was written based on a survey of 946 decision-makers from 3 global regions, for Microsoft and Verizon by Frost and Sullivan, a global consulting firm with offices around the world. The Collaboration Index they developed is a useful template for organizations seeking to increase their degree of collaboration. You can find a copy of this paper by Googling – ‘meetings around the world’ - go to the Verizon website and look for the White Paper by the same name.
Here are some selected highlights and quotes from the report on the impact of collaboration in business:
“Our results show a clear impact of collaboration on business performance. On quantitative measures, such as profitability and sales growth, collaboration is a key driver of success.”
CORPORATE PERFORMANCE: “Overall 36% of a company’s performance was due to its collaboration index. This was more than twice the impact of a company’s strategic orientation (16%) and more than 5 times the impact of market and technological turbulence influences (7%)…empirically demonstrates increased high quality collaboration can improve business performance.”
GROWTH: “ In our study, collaboration significantly impacts profitability (29%), profit growth (26%) and ales growth (27%)…Collaboration can thus be an essential component of an effective growth strategy.”
CUSTOMER SATISFACTION: “ The most significant impact of collaboration on a single measure of performance is in the attainment of customer satisfaction, where of the three accounting for 41% of the forces driving customer satisfaction.”
LABOR PRODUCTIVITY:” Labor productivity is also positively influenced (36%) by collaboration.”
QUALITY AND INNOVATION: “ Product quality (34%) and product development (30%) are positively influenced by collaboration, as is innovation (30%).
MEETINGS: “Certainly travelling to meet others is valuable, nonetheless executives are seeking ways to control costs associated with meetings.”
“ Whether it is done via cutting costs or generating greater revenues, any collaboration solution will need to show it can produce a positive return on investment (ROI).”
The Canadian Society for Training and Development’s Investing in People project showed how WestJet achieved a 558% ROI, saving time in meetings by using smarter Meetings –www.smartermeetings.com
In the fall 2010 edition of the Canadian Learning Journal, Sheryl Herle states:
“ Move over content: collaboration is poised to be the new king of learning…”
In her article, The Real Meaning of Learning Technology, she describes the opportunity:
“ The perfect storm is emerging from various business imperatives:
· A need to continually motivate and engage employees to keep productivity high and turnover low
· A need to innovate faster than the competition
· A need to source talent more globally and build virtual teams in order to counteract the inevitable shortages all industries anticipate facing
· A constant focus on driving down costs
· A growing necessity to work in more of a ‘green’ manner
“ Equipping a workforce with the knowledge and skills to use technology to collaborate more effectively, quickly, cost effectively… could very well move the needle on each of these issues.”
WHY COLLABORATION IN TEAMS IS TOUGH
If collaboration is the X factor, why is it so tough to achieve. Given the speed and complexity of organizational life, collaboration is tough for many reasons. Here are 5 key ones:
1. Diversity of thinking styles: People think in different ways making it difficult to get on the same page together
2. Lack of a common language: there is no accepted universal language for collaboration
3. Lack of agreed upon collaborative thinking processes: teams lack processes that can get different people to do the same type of thinking at the same time
4. Lack of rules of engagement: teams do not have transferable rules of the pool to keep people on track together
5. Negative spirals: individuals often default to using negative language that undermines team performance
Getting together to figure things out is a key business reality. How we can learn to do that with different people, quickly and effectively, is a critical business challenge for this decade.











![Meetings Suck, But They Don’t Have To
Dysfunctional corporate behavior expert Steve Tobak knows that for companies to operate effectively, executives, managers, and key employees need to know how to run effective meetings. He offers three rules of meeting etiquette and five rules of engagement that every organization should follow to make their meetings suck a little less.
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What is it about meetings that brings out the worst in otherwise reasonable and intelligent people? Is it an opportunity to childishly engage and disrupt others? Or perhaps it’s a chance to demonstrate animalistic dominance. Who knows.
All I do know is, for companies to operate effectively, executives, managers, and key employees need to know how to run effective meetings. Meetings are how conflicts are resolved and plans are agreed upon. They are how critical strategic and operating processes are developed, managed, and to some extent, executed.
Conversely, ineffective meetings result in lost productivity and frustration. They can also be a sign of a dysfunctional workplace, which can result in operating failure.
In my experience technology managers and executives are so inept at conducting effective meetings you’d think it’s rocket science or a rare genetic trait. I have no idea why that is.
In any case, 15 years ago, a consultant taught me his version of the rules for effective meetings. I’ve adapted those rules to my own style and used them to help management teams work together effectively ever since. And let me tell you, they really work.
So here they are in two parts: The three rules of meeting etiquette and the five rules of engagement for effective meetings.
Three rules of meeting etiquette
Every meeting has a start time and an end time. That means it starts on time and endson time. If someone is chronically late to meetings, the others must bring peer pressure to bear on that individual. If most of a company’s executives exhibit this trait, then find another company. It’s a sign of immaturity and disrespect for others.
Every meeting is run by someone who is responsible for every aspect of the meeting including agenda, attendance, punctuality, and documentation. That person keeps everyone on topic and moves the meeting along using the methods described below.
Key decisions that are reached during the meeting regarding strategies, plans or objectives should be published by whoever ran the meeting within one day. That also goes for follow-up or action required and an owner for each item.
Five rules of engagement for effective meetings
Listening is good. Gratuitous speech is bad. Silence means consent. Don’t chime in just to hear your own voice.
Presenting new ideas or brainstorming is good. Knocking down another’s idea is bad. There’s a time for reaching consensus.
Attack the problem or issue, not the person you disagree with. “I don’t agree with you” is okay, but “I think you’re an idiot” isn’t.
Stay on topic, but don’t beat a dead horse. Save other subjects for other meetings. Use a “parking lot” for important issues that may need to be revisited at a later date.
Be open, honest, and forthcoming. Don’t hold back, bullshit, or sugar-coat issues. This is especially critical in meetings where key decisions are based on the information presented.
Don’t just follow these rules yourself; teach them to others. Present them at meetings you conduct. Make work life easier and less frustrating for all your fellow employees and help to make your company more successful. It’ll pay off big-time in the long run.
Happy meetings.
Meetings Suck, But They Don’t Have To [Train Wreck | CNET News.com]](http://28.media.tumblr.com/tumblr_kzsjiiSWKQ1qzkkvvo1_500.jpg)
